SEO and Analytics

Search Engine Optimisation (SEO) is “the process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” For many websites, their main goal is to attract visitors, and convert them into customers. Here at Small Key Studios we use tried and tested techniques suggested by Google to get your website high up in the search results.

An example of our success with SEO is Scarborough Barber shop Spencer’s. The website coupled with the Google Plus marketing campaign means they come up at the top of the first page when users Google search for “Barbers in scarborough”, this gives the company a huge competitive advantage.

Screenshot showing Spencer's Barber Shop coming up First on a Google search.

This technique can be used in the context of any business, to help users find your website. We also use Google Analytics service to increase engagement and conversion on your website. Google Analytics tracks user information, and we can use this information to help improve your website, here’s a few examples of what information google tracks, and how we can use it to improve your site.

 

How they came to your website
We can track how users found your site, and see how many people found you through google searches, through paid advertising or Facebook shares etc. We can use this information to perfect your online marketing campaigns. For example if you’re paying to advertise on a website, but you’re hardly getting any traffic – we’ll know and will be able to advise you in a report to focus on other ways to boost traffic.

What they searched for to find your website
This can help us refine the Search Engine Optimisation to what real users are actually searching for, and help you to boost your search engine rankings, this is one of the most successful techniques when it comes to adjusting wording on your website for SEO.

The ‘Bounce Rate’
This is how many people leave your website on a particular page. If you have a high bounce rate on a certain page, we can work to improve the page to prevent visitors from leaving the site.

How long they spent on your website
This shows us how engaging the site is, if users are only spending a few seconds on the website, we may need to work to make it more engaging and interesting for visitors to keep their attention.

How they navigated through your website
This is extremely important as it can help us to improve your site map, we can see exactly which pages customers visit, and in what order, in a visual flow diagram, we can see how different visitors from different websites (i.e. google search, facebook link etc.) interact with the website, and it can hugely help us to improve the sites design and functionality.

Whether they are a new or returning visitor
If a lot of people visit the website repeatedly, we can determine certain behavioural patterns, and create digital marketing campaigns to further engage them.

Their demographic information
Along with all the other information, we can find out the age, location, devices used and interests of your audience, helping to shape the website. If the majority of users visit your website on an iPhone, we know to focus more on the mobile design of your website instead of the desktop design, for example.

 

This list is in no way complete, there is so much insightful information, and we’ll break it all down for you in regular detailed reports so you know just how well your website is doing.